Paula Rogo is a journalist and entrepreneur who has worked for some of the world’s biggest media companies. She produced the first podcast in Africa focusing on women in leadership and business. Melissa Mbugua is a multidisciplinary catalyst who works to shape the future of creative industries in East Africa. She helps design ventures…for scale, surfaces information about emerging trends and creates spaces for leaders in the field to form collaborative relationships.
September 29 @ 3AM-4AM PDT – Building Podcasts as Amplifliers of Marginalised Voices
Podcasts have eliminated high barriers to expression of voice by individuals and communities. In the African context, radio is the most widespread medium, reaching urban areas and remote rural areas. Broadcast, print and radio typically have gate-keepers limiting the diversity of voices, opinions and perspectives that society hears. Now with broadening access to internet through mobile devices, podcasts have presented an opportunity for individuals and communities from all walks of life to express themselves and connect with audiences at a global scale. Already, many of the most popular podcasts on the continent cover politically and culturally sensitive topics.