Rebel Base Media
After quitting his job at age 23 so that he didn’t have to work for people with whom he didn’t want to share a water cooler any longer, Mark decided to try his hand at digital product development and began working with some of the UK’s biggest organisations, including the NHS, JCB and the Ministry of Defence. But that wasn’t enough, he struggled with the idea of having a “boss” and the stifling feeling that brought with it. Mark decided after a few years as a freelance digital consultant that the only way to actually control his own lifestyle was to work truly for himself, on things that he loves. So, in 2008 he set up his first “real” business. Obviously, in 2008 that was a web design business. Since then, Mark has gone on to create a globally successful design agency, work on two tech startups with some serious stories to tell and create a personal brand that has resulted in an audience of worldwide fans who appreciate his “no BS” attitude and straight-talking demeanour. A regular speaker across the world at tech, business and podcast events, particularly in the United States. A straight-talking, no BS millennial speaker, Mark talks on productivity, startups, work/life balance, personal branding, digital product development, user experience and all aspects of modern marketing. Right now, Mark is CEO and co-founder of Rebel Base Media, one of the UK’s leading podcast companies and was the vision behind the suite of products from Rebel Base Media including a podcast hosting, analytics & distribution platform (Captivate.fm), the world’s #1 managed WordPress platform for podcaster (Podcast Websites), Podcast Success Academy & podcast interaction tech, Poductivity along with the Rebel Base Media podcast production studio in Sheffield.
September 30 @ 7AM-8AM PDT – Using the Podcast Discoverability Triangle to Create the Perfect Listener Acquisition Flow
The podcast landscape has changed and with it, more and more podcasts are appearing daily. No longer can we expect potential listeners to just dive into our show, rather we must consider how we nurture them with our audio. The “Listener Acquisition Flow” is now a vital part of a podcaster’s marketing and growth strategy. During this session, we will dive deep into understanding the Podcast Discoverability Triangle and how you can create scalable, evergreen marketing campaigns that target the three pillars of that discoverability challenge. How do we convert lurking observers into first-time listeners? And from there, how do we move them predictably through the listener acquisition flow to become subscribers? Heck, how do we even design the perfect listener acquisition flow for our show? How do we understand, design & build the right type of podcast trailer and use that to full effect to move lurkers through to public advocates and paying supporters of our audio? This session is vital for podcasters who have launched their podcast and need to increase their audience, downloads and overall audio influence, it focusses on actionable takeaways that you can implement from the moment you leave the event and that once understood, will continue to serve your audience growth forever.
* Understand the three big reasons that new listeners aren’t discovering your show
* Design and implement a custom listener acquisition flow that will take casual lurkers through to loyal subscribers
* Understand the two types of podcast trailer and how to choose, design & produce the best for your show