Adam Jaffrey is Strategy Director at Wavelength Creative, Australia’s leading podcast production and growth agency. Wavelength helps businesses to produce and grow their podcasts to become world-famous. Our work has been featured on the BBC, ABC, Business Insider, CIO and SmartCompany. Podcasts are one of the…most intimate forms of storytelling. And that’s very powerful for marketers. At Wavelength Creative, we believe that brands and their fans should be on the same wavelength. We help them do exactly that.
September 29 @ 11PM-12AM PDT – The Biggest Reason Most Podcasts Fail
Most podcast producers spend 90+ percent of their time on equipment, scripting, interviewing, editing, music, etc. — all of the production elements. And while these are important, they unfortunately ignore the most critical element of any podcast’s success — the packaging! The way you package your podcast matters. It matters a lot! Last year, a podcast we observed grew their audience by 57x (yes, fifty-seven times!) by simply repackaging and relaunching their show. This session explores why podcast packaging matters and how to get it right. We’ll draw on real case studies to prove these lessons, and you’ll leave with a number of practical takeaways you can implement right away.